What is Your Organization’s Mission?


Just about every leader talks about their organization’s “mission statement.” It is common for teams to spend hours, days or even weeks developing one. There are management consultants who make entire careers charging lots of money to help clients create them.

Don’t do this!

Nearly every mission statement I have seen is uninspiring and says nothing unique about that organization. They provide nothing useful to guide the organizations effort. Mostly, they all look alike. Boring and wasteful!

Here is a leadership secret about how to get a mission statement right.

Let the mission statement flow from your strategy not the other way around.

When you develop your strategy you will spend a lot of time thinking about the needs of your market. Meeting those needs becomes your mission. Write down in a few simple sentences what benefits your market will get from doing business with you. That is you “Mission Statement.”

Simple! Powerful! And, something that your people can get behind and use as guidance for their work.

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